I travel because there is still so much good to experience despite the enforced nastiness of the daily grind. New experiences are also superb source material for my career in advertising. Travel, dining and creative writing are an ideal trio.

Fortuitously, I’ve had important roles on very successful international tourism and top-tier travel campaigns over these three decades. Promoting the uniqueness of a culture and its people with respectful sensitivity to curious Indian travellers is a fine line I’ve traversed many times. If you’ve appreciated Malaysia Tourism, Star Cruises, cleartrip, Thai Airways, Rail Europe and Spain Tourism from my earlier work, and Swiggy in my current avatar, I thank you.

I’d like people to be absolutely curious and open to new experiences on their travels. The more we know of the others, the more we rediscover our happy selves, the better the world becomes.